Project Overview
During my time at BerlinRosen, I worked closely with the Growth team, the department responsible for acquiring new clients. My primary role involved designing tailored proposals and pitch decks that reflected each prospective client’s unique identity and priorities. These presentations played a key role in visualizing the agency’s strategic thinking and creative capabilities for brands such as Warner Bros. Gaming, Reddit, TAE Technologies, Flatiron NoMad, and RAMSA Architecture Firm.
During my time at BerlinRosen, I worked closely with the Growth team, the department responsible for acquiring new clients. My primary role involved designing tailored proposals and pitch decks that reflected each prospective client’s unique identity and priorities. These presentations played a key role in visualizing the agency’s strategic thinking and creative capabilities for brands such as Warner Bros. Gaming, Reddit, TAE Technologies, Flatiron NoMad, and RAMSA Architecture Firm.
Creative Process
Designing each proposal was an opportunity to blend function with flexibility. I developed adaptable templates, tested different layouts, and created branded visual mockups tailored to the client’s industry and tone. The goal was always to strike a balance between clarity and visual appeal, especially when conveying dense content like research, timelines, and creative ideas in a clean, digestible format.
Concept
To connect with potential clients, each proposal needed to capture their world while maintaining BerlinRosen’s elevated and consistent voice. I focused on aligning branding, tone, and usability to craft presentations that felt custom, intentional, and strategically targeted to the client’s objectives.
To connect with potential clients, each proposal needed to capture their world while maintaining BerlinRosen’s elevated and consistent voice. I focused on aligning branding, tone, and usability to craft presentations that felt custom, intentional, and strategically targeted to the client’s objectives.
Programs
Google docs, Illustrator, Indesign, and Photoshop.
