Project Overview
Atiloiqös is a fictional high-fashion apparel brand that I was tasked with branding as part of a class assignment. The project included designing a fully realized brand identity system, from the initial logo to stationary, outdoor signage, and promotional materials. Additionally, I developed a 22-page graphic standards guide detailing the company’s mission, visual system, and brand usage. As an extension of the project, I also created branding for Colache, a fictional subsidiary company. While Colache was developed on a smaller scale, the goal was to establish a visual connection to Atiloiqös while ensuring it maintained its own distinct presence.
Atiloiqös is a fictional high-fashion apparel brand that I was tasked with branding as part of a class assignment. The project included designing a fully realized brand identity system, from the initial logo to stationary, outdoor signage, and promotional materials. Additionally, I developed a 22-page graphic standards guide detailing the company’s mission, visual system, and brand usage. As an extension of the project, I also created branding for Colache, a fictional subsidiary company. While Colache was developed on a smaller scale, the goal was to establish a visual connection to Atiloiqös while ensuring it maintained its own distinct presence.
Creative Process
The project began with several rounds of logo development and critique, both in class and one-on-one with my professor. This approach allowed for refinement for the correct high-fashion tone. Once the Atiloiqös's identity was finalized, I applied the brand system to a variety of deliverables including stationery, signage, advertising, and product packaging. For Colache, I followed a similar process, focusing on a single promotional item, a cologne and lotion gift set for the launch of its fragrance, Immortality. Every design decision was shaped by critique, research, and the challenge of creating cohesive yet differentiated brand expressions for both companies.
The project began with several rounds of logo development and critique, both in class and one-on-one with my professor. This approach allowed for refinement for the correct high-fashion tone. Once the Atiloiqös's identity was finalized, I applied the brand system to a variety of deliverables including stationery, signage, advertising, and product packaging. For Colache, I followed a similar process, focusing on a single promotional item, a cologne and lotion gift set for the launch of its fragrance, Immortality. Every design decision was shaped by critique, research, and the challenge of creating cohesive yet differentiated brand expressions for both companies.
Concept
The concept behind Atiloiqös was luxury with edge, blending refined typography and modern minimalism to reflect a brand positioned at the intersection of couture and contemporary design. The graphic standards guide served as the backbone of the identity, ensuring consistency across all materials while supporting the company’s narrative. For Colache, the concept carried over with a more focused tone, still edgy, but tailored toward a lifestyle and fragrance audience. The packaging for Immortality emphasized sophistication, echoing the spirit of its parent brand while carving out a space of its own.
The concept behind Atiloiqös was luxury with edge, blending refined typography and modern minimalism to reflect a brand positioned at the intersection of couture and contemporary design. The graphic standards guide served as the backbone of the identity, ensuring consistency across all materials while supporting the company’s narrative. For Colache, the concept carried over with a more focused tone, still edgy, but tailored toward a lifestyle and fragrance audience. The packaging for Immortality emphasized sophistication, echoing the spirit of its parent brand while carving out a space of its own.
Programs
Illustrator, Indesign, and Photoshop.
Illustrator, Indesign, and Photoshop.
Up next, you’ll see a 22-page graphic standards guide I created, which outlines the company’s mission, visual identity system, and comprehensive brand guidelines, built to support consistency across all touch points.
While staying visually aligned with its parent brand, Colache emerges with a distinct identity and character of its own. Similar to the process for Atiloiqös, I refined Colache’s logo through multiple rounds of critique.
Once the stationery was finalized, the focus shifted to a single promotional item, a cologne and matching lotion set designed for the launch of their new fragrance, Immortality.
