Atiloiqös is a fictional high fashion apparel company that I was assigned to brand for this project. I first designed the logo in various stages of critique with my class and professor.
After the mark was secured, I designed their stationary, outdoor signage, advertising materials, and particular ephemera
that the company would produce.
Along with creating various products, I also designed a 22 page graphic standards guide that discussed the company's mission, overall brand structure and guidelines.
Colache is a subsidiary company of Atiloiqös that I was required to brand on a much smaller scale. The goal was to keep a similar overall feel as their parent company, but allow them to live on their own as well.
Like Atiloiqös, I went through rounds of critique for their mark. After their stationary was solid, my professor wanted us to focus on one promotional piece. The products I designed were their cologne and matching lotion set for their new scent, Immortality.
Illustrator, InDesign and Photoshop were used throughout the development of this project.
The photos I incorporated are from fuckingyoung.es
