Project Overview
I was regularly assigned social media projects for several of BHG's subsidiary companies, each with its own brand identity, target audience, and content goals. From promotional graphics, to evergreen content, to carousels, each design request served a specific purpose, whether to boost engagement, support a campaign, or reinforce brand awareness. Working across different brands required me to quickly shift visual styles and adapt my approach to ensure every asset aligned with the unique tone and objectives of each company.
I was regularly assigned social media projects for several of BHG's subsidiary companies, each with its own brand identity, target audience, and content goals. From promotional graphics, to evergreen content, to carousels, each design request served a specific purpose, whether to boost engagement, support a campaign, or reinforce brand awareness. Working across different brands required me to quickly shift visual styles and adapt my approach to ensure every asset aligned with the unique tone and objectives of each company.
Creative Process
Discovery & Brand Research: Learned each subsidiary’s voice and mission. This included reviewing brand guidelines, past social media content, and target audience demographics.
Visual Direction: Understanding each brand’s visual language allowed me to shape social content that spoke to their tone while staying true to their unique identity.
Design Execution: Creation of templates, content series, campaign graphics, etc.
Feedback & Revisions: Collaborating with different teams for improvement.
Final Delivery: Preparing assets for send-off and ensuring cross-platform compatibility.
Concept
The social media designs below were created to support the unique goals of each BHG subsidiary company. Each piece of content was guided by the need to balance individuality with cohesion, highlighting different products, services, and messages without losing sight of brand alignment. Through thoughtful use of typography, brand-specific color schemes, and layout consistency, the content stayed both recognizable and purpose-driven.Programs
Illustrator and Photoshop.
Illustrator and Photoshop.
Fund-ex solutions group
CCMr3
NALU PAY
