Project Overview
GreenTech Energy Services is an innovative energy efficiency firm known for its lighting retrofit services. For this personal rebranding exercise, I enhanced their existing brand identity by refreshing their logo and creating complementary marketing materials to explore a new look and feel. This project was entirely for creative ideation and practice and was not implemented by the company.
GreenTech Energy Services is an innovative energy efficiency firm known for its lighting retrofit services. For this personal rebranding exercise, I enhanced their existing brand identity by refreshing their logo and creating complementary marketing materials to explore a new look and feel. This project was entirely for creative ideation and practice and was not implemented by the company.
Creative Process
My work began with a deep dive into the original branding to understand its core elements and identify areas for modern refinement. I experimented with new typography, color schemes, and layout to create a logo that reflects innovation while maintaining the familiarity of the company. Alongside the rebrand, I developed marketing materials that visually demonstrated how the updated identity could be applied across various platforms.
My work began with a deep dive into the original branding to understand its core elements and identify areas for modern refinement. I experimented with new typography, color schemes, and layout to create a logo that reflects innovation while maintaining the familiarity of the company. Alongside the rebrand, I developed marketing materials that visually demonstrated how the updated identity could be applied across various platforms.
Concept
The rebranding concept centers on innovation, a key value for a company committed to energy efficiency. I aimed to create a look that feels both contemporary and bold, symbolizing the transformative nature of GreenTech Energy Services’ products. Through the new logo and its extended applications, the designs evoke a sense of forward-thinking progress while remaining approachable and trustworthy.
The rebranding concept centers on innovation, a key value for a company committed to energy efficiency. I aimed to create a look that feels both contemporary and bold, symbolizing the transformative nature of GreenTech Energy Services’ products. Through the new logo and its extended applications, the designs evoke a sense of forward-thinking progress while remaining approachable and trustworthy.
Programs
Illustrator and Photoshop.
Illustrator and Photoshop.
You can find more info on Green Tech Energy here.
