Project Overview
RMSG approached us to create an 8.5in x 11in one-pager aimed at raising awareness among bankers about the critical importance of compliance risk and how RMSG can support them. I collaborated closely with a Senior Copywriter to develop the concept from the ground up.
RMSG approached us to create an 8.5in x 11in one-pager aimed at raising awareness among bankers about the critical importance of compliance risk and how RMSG can support them. I collaborated closely with a Senior Copywriter to develop the concept from the ground up.
Creative Process
We developed several conceptual sketches and rough layouts to visualize how this metaphor could play out across different environments. These drafts were reviewed during a series of feedback meetings with Creative Directors, where we refined our messaging, tone, and visual storytelling approach. Their guidance helped us craft a more focused and impactful pitch to the stakeholders.
We developed several conceptual sketches and rough layouts to visualize how this metaphor could play out across different environments. These drafts were reviewed during a series of feedback meetings with Creative Directors, where we refined our messaging, tone, and visual storytelling approach. Their guidance helped us craft a more focused and impactful pitch to the stakeholders.
Concept
The metaphor we came up with was inspired by RMSG’s existing branding, particularly their homepage’s prominent elephant icon. We reimagined the elephant as a symbol of the fragile and often-ignored nature of compliance risk. The elephant perched on a branch now represented how risky inaction can be.
The metaphor we came up with was inspired by RMSG’s existing branding, particularly their homepage’s prominent elephant icon. We reimagined the elephant as a symbol of the fragile and often-ignored nature of compliance risk. The elephant perched on a branch now represented how risky inaction can be.
To expand this metaphor, we developed a series in which the "elephant in the room" appears in various scenarios, representing different facets of compliance risk. This allowed us to build a consistent, visually engaging narrative that reinforced RMSG’s message while staying true to their brand identity.
Programs
Indesign and Photoshop.
Indesign and Photoshop.
Below are the finalized one-pagers I designed to bring this concept to life.
In addition to the 'Elephant in the Room' series, I also designed various standalone materials for RMSG, including one-pagers and social graphics. One of the featured one-pagers was developed to promote their upcoming National Seminar. The social media assets varied in purpose, with highlights including team member introductions, event reminders, and quick, informative compliance tips tailored to their audience.
