For this first piece, RMSG requested an 8.5x11 one pager to spread awareness to bankers on the importance of compliance risk while also explaining where RMSG can help. A Senior Copywriter and I saw this series through from the very beginning, starting with mind mapping concepts. From there we held several meetings with Creative Directors for feedback that helped guide our pitch to the stakeholders.
The concept behind this originated from their homepage and frequently used icon, an elephant. The elephant sitting on a branch resembles how fragile and dangerous compliance risk can be without correct precautions. With that idea in mind we wanted to expand the elephant’s narrative by using compliance risk as the elephant in the room that bankers cannot avoid. In the series we visualize the elephant in different scenarios and environments while still driving home our concept.
Gaining inspiration from their already existing website, I designed the one pagers below
Apart from the elephant in the room series, I’ve also created other one pagers and social graphics. The one pager was to help promote their upcoming National Seminar. The social graphics always ranged, but a few to highlight are posts introducing team members, general reminders and even informative tips.
